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Persuade Like a Prime Minister, with Philip Collins


£795 + VAT

Whether you are managing a team, writing a presentation or delivering a speech, one thing is constant: you are always persuading.

In this new course, Philip Collins, formerly chief speechwriter to Tony Blair, shares lessons learnt from a life advising and writing for leaders in politics and business.

Over the course of a day, you will learn about how persuasion works and how it is at work in the world around you. You will learn the theory of persuasion, from ancient rhetoric to the modern science of influence. And you will learn by studying the example of history’s greatest orators and persuaders.

In this practical workshop, Philip will also help you apply the principles of effective persuasion to your own work, whether you are writing a speech, pitch or presentation, or just want to become more persuasive off-the-cuff and in conversation.

This course draws on Philip’s extensive experience as an authority on, and practitioner of, the art of persuasion. As well as his time in Downing Street, he is an author who has written extensively on rhetoric and persuasion, and is a columnist at The Times where each week he sets out to persuade its readers of his view of the world. As the Founder of The Draft, he also still advises and writes for leaders in business and politics.

This full-day course is limited to 15 people and will take place at the Charlotte Street Hotel, London, with lunch included.

Watch Philip talk about the art of great speechwriting and presenting here.



Participant Testimonials

“I thought the workshop was fantastic. Phil delivered content that was relevant, engaging, entertaining and informative. His easy style and extraordinary chest of stories made for a memorable day. It was wonderful to meet such an interesting and diverse group of participants.”

“I thought the course was excellent – well balanced in terms of structure and content. Phil was insightful and entertaining, credible and approachable. His speechwriting frameworks are useful and memorable.”

“Phil’s course was enjoyable and informative. I liked the emphasis on discussion and examples and anecdotes which really brought it all to life.”

“The course was brilliant! Even though I’d already read Philip’s book, there was still so much more to learn.”



If you have to cancel or postpone

We understand that sometimes events overtake us and it becomes necessary to either cancel or reschedule your attendance.

Once booked, your position is committed. Where possible, and no later than 10 working days prior to the scheduled event, we will do our best to offer up your place to our waiting list and move you onto the next available course. If a date cannot be found to accommodate you, 50% of your fee will be refunded.

There are no refunds for cancellations within 10 days of the scheduled event. Our full Terms and Conditions can be found here.

Event Name

Persuade Like a Prime Minister, with Philip Collins

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Course Leader
  • Philip Collins

    Former speechwriter for Tony Blair

  • Charlotte Street Hotel
  • 15-17 Charlotte St
  • Fitzrovia
  • London
  • W1T 1RJ
  • Wednesday 1 April 2020

    Wednesday 27 May 2020

    Wednesday 14 October 2020

    Wednesday 25 November 2020


Course Leader

Philip Collins

Former speechwriter for Tony Blair

Philip Collins is a columnist for The Times, where he has pioneered the analysis of major speeches, and is the Founder of The Draft, a writing company. He was chief speechwriter to UK prime minister Tony Blair between 2004 and 2007 and has subsequently written for and advised a range of senior politicians, CEOs and charity bosses. He is the author of five books, including two on the arts of persuasion and rhetoric: The Art of Speeches and Presentations, a how-to guide, and When They Go Low, We Go High: Speeches that shaped the world – and why we need them. Philip was previously Director of the Social Market Foundation, Chair of Demos, and worked in finance.