From Serial and The Daily to The Guilty Feminist and The Joe Rogan Experience, the podcast industry has been booming. Record numbers of people are putting their headphones on and immersing themselves in the world of on-demand audio. The data leaves no doubt: Podcasts are an incredibly powerful way for organisations and companies to speak to their customers and audiences. Fifty-four percent of podcast listeners say they’re more likely to consider a brand favourably if they’ve heard it advertised on a podcast. Podcast consumption is growing exponentially. And there may never have been a more direct, intimate form of media.

So how should companies and organisations take advantage of podcasts? How do you create high-quality audio content? And, crucially, how do you find an audience for that great content?

In this free, one-hour masterclass Intelligence Squared’s highly experienced podcast team explored the process of creating a successful podcast. Our producers, who have worked at top media outlets including BBC’s Newsnight and BBC Radio, walked you through the process.

They covered

• How to find the right idea
• The production process and costs
• Length and format
• Safeguarding your podcast and brand equity
• Identifying and finding your audience
• Marketing and promotion

If you or someone in your organisation is interested in a free consultation with our audio team please contact Chris Chapman at chris.chapman@intelligencesquared.com.