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Philip Collins on No Bullsh*t Leadership

How business writing has changed over time, how business executives can practically cut through the bullsh*t that has become orthodox, and how we can all wield language to become better leaders

Leadership requires clarity of thought, speech and writing. But all too often business executives fall into the trap of using (and overusing) corporate buzzwords – ‘deep dive’, ‘move the needle’, ‘outside the box’ – and filling their emails and documents with obfuscating jargon.

Former speechwriter to Tony Blair, Philip Collins argues that ‘business is a simple enterprise made complex by people who do it badly’. His new book, To Be Clear: A Style Guide for Business Writing, is a call to arms, urging businesses to stop using the language of nonsense and start communicating with clarity, simplicity and meaning. 

In this special live recording of the No Bullsh*t Leadership podcast hosted by CEO of Havas Creative, Chris Hirst, we explored how business writing has changed over time, how business executives can practically cut through the bullsh*t that has become orthodox, and how we can all wield language to become better leaders. 

Subscribe and listen here to previous episodes of the No Bullsh*t Leadership podcast with guests including the sporting legend and former rugby coach Clive Woodward; CEO of Reckitt Laxman Narasimhan; Shadow Chancellor of the Exchequer Rachel Reeves; the BBC’s Head of Creative Diversity June Sarpong; and Wikipedia founder Jimmy Wales.


Speakers

Speaker

Philip Collins

Author and former chief speechwriter for Prime Minister Tony Blair


Author and former chief speechwriter for Prime Minister Tony Blair. He is a contributing editor at the New Statesman, columnist for the Evening Standard and former columnist at The Times. He is the founder and writer-in-chief of the writing company, The Draft Writers.
Chair

Chris Hirst

Global CEO for Havas Creative and author of 'No Bullsh*t Leadership'


Global CEO for Havas Creative and author of No Bullsh*t Leadership.